Nutrition & Food

·

Study

70% of People Willing to Try Fungi-Based Protein

70% of People Willing to Try Fungi-Based Protein

What they found

70% of people were willing to try fungi-based protein, more than lab-grown meat (55%).

70% of people were willing to try fungi-based protein, more than lab-grown meat (55%).

The number

70% of people are willing to try fungi-based protein

How solid is it?

Early human

Early human

Human – observational/survey

Human – observational/survey

Evidence ladder: Lab dish → Animal → Early human → Strong human. Reviews summarize earlier research.

At a glance

Latin name

Published in

British Food Journal

British Food Journal

Covered in Shroom Scan

Section

GROWING & GOURMET

GROWING & GOURMET

As it ran in Shroom Scan

Try This

Try This

A new study found that 70% of people are willing to try fungi-based protein, ranking it just behind algae and well ahead of bacterial protein (54%) and lab-grown meat (55%). Fungi were also seen as more natural and healthy than cultured meat, key factors influencing consumer openness.

A new study found that 70% of people are willing to try fungi-based protein, ranking it just behind algae and well ahead of bacterial protein (54%) and lab-grown meat (55%). Fungi were also seen as more natural and healthy than cultured meat, key factors influencing consumer openness.

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