A new Colorado campaign, Before You Trip, is educating young adults on the risks of psychedelics like psilocybin, filling a major gap in harm reduction. Backed by scientists and families affected by psychedelic-related trauma, the campaign shares sobering stats: 8.9% of users report lingering impairment, and fatalities, though rare, are often misunderstood. With influencers, safety checklists, and science-backed info, it urges Gen Z to reflect before experimenting.